Chris, who I have occasion to read more often than I read mainstream content, says this today on a blogger’s favourite subject (the bold is mine):
[...] Stephen says that “if you want your blog to get noticed now, best to develop a niche.” But the thing is that the MSM has left a lot of big niches. Sunny’s right that “there is just too much opinion out there”. But a lot of voices doesn’t mean we get a diversity of ideas.
There’s an awful lot which the mainstream ignores. Perhaps the main question I ask before blogging is: “what needs saying that isn’t said elsewhere?” And I’m rarely stumped for an answer. The mainstream tends to ignore things such as anti-managerialism, the ubiquity of ideology/cognitive biases and the vast quantity of new and interesting economic research. Yes, there’s too much opinion, too much manufactured outrage, too much narcissism and too much obsessing about the Westminster village. But there’s a shortage of different perspectives.
Compare and contrast with the new owner of the Boston Globe, our dearly beloved John W Henry (dearly beloved for Liverpool-loving households anyway) (again, the bold is mine):
We as a society used to spend countless hours watching and sharing a limited amount of media mainly through television programs. Ironically, we now have increasingly significant social isolation and alienation as a byproduct of the rise of social media tools that overwhelm young people. These tools need to be designed to provide for more maturity, restraint, and responsibility.
Ironically, we also seem to no longer have any time because of time-saving devices. As a parent, I see kids completely immersed in Twitter, Facebook, Instagram, and messaging. One of the attractions of summers at Fenway Park is seeing families actually sitting together and conversing for three hours rather than sitting in different worlds at home.
We live with what the writer and thinker Clay Shirky has identified as a “cognitive surplus.” We need ways to move from consumption to activation. The Globe can be a catalyst for activism across a broad range of interests. The same technologies that breed loneliness in some contexts can provide opportunities for people to connect with one another meaningfully and make differences in each other’s lives. These differences don’t have to be earth-shattering to be of great significance. We live in a time in this region with terrific opportunities to lead.
In their different ways and in their different contexts, both Chris Dillow, the proudly amateur blogger (though in no way amateur writer, much less amateur thinker), and John W Henry, the very American – very global – businessperson, whose interests straddle nation-states, sectors and very different communities, have come to similar conclusions about what’s wrong with respectively cherished fields of communication. Their solutions are different, of course, as befit their causes: Dillow needs enough resource to live his life as he pleases, in order that such resource may then give him the relatively little time each day he needs to usefully inform and produce his blogging. Meanwhile, Henry is looking, on a much more physically grand and industrial scale, to develop a business strategy – almost an ideology, in fact – which will serve to turn currently capacious readers into expansively active doers.
As many have already observed, in particular a kind of unwilling mentor of mine, blogging by itself achieves nothing; cannot even be valued when in such a vacuum. It must connect with the world (ie must be read by someone) for anything of worth to happen. This time of reading may of course not accompany the time of writing: if this is the case, the blogger is indeed a lonely soul whose writings will only please an audience when he or she is long gone. But most of us understand/have understood traditional blogging to be in possession of a very firm location and connection with time and place. And in such a perception of what blogging should be (or maybe should have been), a thing of direct and common engagement with a community and people of particular sort, we realise that Henry’s goal to encourage his readers – ie his relatively passive, more significantly freeloading, absorbers of often sadly shallow content – to become souls who begin to make differences in others’ lives purely as a result of a newly conceived journalistic practice and industry … well, from the point of view of a long-time blogger like myself, it does make for truly fascinating reading.
If what is good about the Chris Dillow kind of blogging is now being perceived by someone like John W Henry as the kind of thing the mainstream newspapering he wants to rescue is often found to be wanting in – not for people or editorial reasons so much as overbearing industrial pressures where, even in the so-called quality press, the quality content continually fails to beat back the self-replicating “celebrititty” Internet-baiting dross – then perhaps there is a future for the former instincts of blogging at its halcyon best (Norman Geras and Paul Cotterill also come to mind), especially as partial saviour of the mainstream at its most lovably popularising.
If Henry can do for the likes of Manchester’s long-lost Guardian what he is currently doing for Liverpool’s football – if he can rescue the campaigning newspapers of the past from the sad obscurities and conceptual abysses into which so many have fallen (in their admittedly desperate bids to remain solvent in the latterday journalistic free-for-all that is the 21st century web) – perhaps one day we will end up agreeing that there must be no fundamental difference between the mainstream and the traditionally-conceptualised blogosphere after all.
And if this is the case, if that blogosphere I describe finally maintains its integrity long enough for the mainstream to realise exactly where it all went wrong, then it will – at the very least – have served to keep the flame of good journalism alive.
As it will finally have served its purpose.