and tweeted thus:
So does the new Tory logo mean green is out but breaking up Britain into little scrabbly pieces is in?
In fact, TheNickSmart had already tweeted the following:
The new Tory logo looks like a racist hedgehog
and it certainly does have an air of Sonic on a sad day.
(Not, I hasten to add, and let me make this quite plain before any of our learned friends decide to lash out unnecessarily, that I think the dearly beloved video game in question has ever been anything but entirely respectful to other cultures.)
It does, however, beg the question what the marketing people and graphic designers think they are doing to the Tory image. The rough and ready and most definitely green original certainly lent itself to parody (at the time of its release I saw quite a few axed versions, though it would appear these have now been diligently wiped from the Internet) but, even so and nevertheless, it clearly worked usefully against the perception that the Tory Party under Cameron was – to a hilt – smoothly and sanctimoniously business orientated.
But this latest redesign, adding to the mix the Union Jack in what has sadly become a rather hackneyed political manoeuvre, only seems to take us in one direction – at least to myself that is, at least from a visual point of view: disintegration, erosion and decay of what has served on so many big occasions to symbolise a great and tolerant nation.
And I’m sure that’s most definitely not what the graphic designers intended.
Sometimes, however, the truth will out. Using symbols has that effect. They can always have two entirely contradictory meanings.
The subconscious is a most powerful tool.
We should be wary of being too clever in our political communication. For it could quite easily – as on this occasion – backfire.