Whilst I’ve been sort of ignoring my blogging duties here (not exactly ignoring – I have been missing them), I’ve been helping to set up a new website for the Chester Constituency Labour Party here in the North West of England. You can now find this site at www.chesterlabour.org.
I’ve helped with online ventures before – most intensely, with the “website” and “es” projects of www.openoffice.org some years ago. But setting up a political website for a party is a different matter – which isn’t to say that politics doesn’t come in to any website, behind the scenes.
A political website, though – that is to say, a website for a political party – must square many public as well as private circles. It must appeal to its own membership as well as the wider constituency of voters. It must defend as well as attract.
Not attack exactly, but punctualise surely – and frequently. That is what politics is about – engaging in a long-running conversation with an adversary.
A lot of work has already been done on this website – good people volunteering their free time for the good of the wider Party and for all the people of Chester. The real work, however, is only just beginning. As someone said to me recently, a website is ten per cent creation, ninety per cent promotion. I really haven’t learnt this lesson here at 21stcenturyfix.org – or rather, I haven’t had the time to apply it.
So let’s make the time.